The biggest gains
Four results from the eight weeks since launch.
Google Maps
Near the Peoria base, Water Fighters is the first name people see. The strength fades with distance, which is how Google Maps treats every local business, and it is why the ad and referral steps in the plan matter for the rest of the Valley.
Top-3 map placements, Sept 21 scan
Share of points in the top 3, by distance from Peoria
Seven Peoria-area searches, 49 points each, counting either Water Fighters listing. Strong to four miles, about half from four to ten, gone past twelve.
On the map: where the main search puts Water Fighters in the top 3
The website
Rebuilt from the ground up and launched August 4, then expanded in five content releases plus three advertising landing pages.
Pages live
- 41 city and neighborhood pages, each written from verified local facts: housing eras, water systems, flood history.
- 13 flood-cleanup pages for the largest cities, plus guides on insurance, mold, ceilings, pool leaks and fire sprinklers.
- Every name on the service-area map now links to its own page.
- Every page shows published and reviewed dates, and every truck in the site’s photos carries the real Water Fighters logo.
- Three fast landing pages built for advertising, with call tracking wired in.
Google Search
Rankings held through a full site rebuild, which is when most sites lose ground. Clicks are still small: a new site usually needs three to six months to earn steady search traffic.
Tracked searches ranking, since July
Where the site ranks today
Average position in Google for the week of Sept 12–18. Several of these top spots are on searches Google shows only a few times a week, and most are won by the homepage rather than the page built for the search.
Google Business Profiles and reviews
Tracking that now exists
None of this was measurable in July. Each item is set up to run on a schedule.
- Map scans across eight zones of the Valley, 49 points per search, with the two office zones scanned weekly. Paused since Sept 21 while scan credits are renewed.
- A 43-search keyword tracker fed by Google's own Search Console data, with history back to May.
- A monthly audit of directory listings and a twice-monthly check of live search results.
- Tracking of calls and estimate requests from ad visitors, built for the ChatGPT test and reusable for Google Ads.
- A live dashboard that pulls all of it together. It has been offline since late September; we are bringing it back this week.
Tested and fixed
- ChatGPT Ads test, Sept 3–23. It did not produce local emergency calls, so it is paused. The landing pages and tracking built for it are reusable for Google Ads.
- Homepage estimate form. It had not been sending requests since the site launched on August 4; any request submitted through it in those seven weeks was never delivered and cannot be recovered. We found it on Sept 24 and fixed it the same day. Requests now reach the business inbox, and the phone number in the step-by-step lists is tap-to-call.
- Local Services Ads. Live. Its lead count, answer rate and settings have not been reviewed yet; that review is the first item in the plan.
- Directory listings. The audit found the owner’s personal cell on four listings (Nextdoor, BBB, Hotfrog, and Facebook’s WhatsApp field). Replacing it with the business line, and the wider listing cleanup, are in the plan.
Where we stand
- East Valley, South Phoenix and Queen Creek: no map presence yet.
- Call counting: we cannot yet see every call the business receives.
- A steady, predictable flow of new leads.
Where we need to improve
In order of how much each one is holding back new business.
How things are trending
| Area | Now | Trend | What it means |
|---|
The next 30 days
The work so far built visibility. The next month is about turning it into calls, and counting them.
| Step | Who | Why it matters |
|---|---|---|
| Count every call | Cesar + Alfredo | The phone is the scoreboard. A call log, the Peoria profile's call data and tracking on the main line tell us what is already arriving. |
| Review Local Services Ads | Alfredo | It sits above everything else on Google. Leads, answer rate, service area and job types all need a check. |
| Decide on a Google Ads emergency campaign | Cesar + Alfredo | Google Ads was the main lead source until this spring and stopped in June. The account is in hand; the first step is rebuilding it around emergency searches only. |
| Backup answering and missed-call text-back | Cesar + Alfredo | Every unanswered emergency call is a job that went to the next name on the list. |
| Add fire, sewage and building-restoration categories to both profiles | Alfredo | Fire damage is the weakest search on the map and has no category behind it today. |
| Ask for a review at every finished job | Cesar | Reviews are the strongest lever for the map, especially for the Phoenix profile. |
| Hand off every plumbing water call to restoration | Cesar | The plumbing side is already standing in the homes that need drying. |
| Start the listing cleanup and remove the personal number | Alfredo | One name, one address, one phone number everywhere Google looks. |
| Link the city and service pages to each other | Alfredo | Helps the deeper pages rank on their own instead of leaning on the homepage. |
| Bring the dashboard back and resume weekly scans | Alfredo | So progress stays visible week to week. |
What we need from Cesar
- The phone's list of incoming and missed calls since August 4.
- The year the company was founded, for the directory listings.